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Published Article

Encouraging Female Graduates to Enter the Labor Force: Evidence from a Role Model Intervention in Pakistan

Pakistan has gender parity in tertiary enrollment yet labor force participation rate of female graduates is one-third that of the male graduates. We conducted a randomised control trial with 2500 final year female undergraduate students in Lahore, Pakistan, a large majority of whom had expressed a desire to work after graduation. We randomly selected half of the sample to watch videos of successful relatable female role models to encourage students to enter the labor force. We collected high frequency, phone survey data up to 18 months after the intervention. The treated students had a significantly higher growth mindset immediately after watching the video. However, this did not translate into significantly higher job search effort or likelihood of working for the first 15 months after the intervention. Eighteen months after the intervention, at the onset of the first nationwide COVID-19 lockdown, treated students were 4.7 percentage points more likely to be working. This result was driven by respondents who belonged to households with lower income and parental education at baseline, possibly due to greater likelihood of a primary earner in their household becoming unemployed after the lockdown, and being more stressed about the loss of household income.

Title Encouraging Female Graduates to Enter the Labor Force: Evidence from a Role Model Intervention in Pakistan
Author
  • Hamna Ahmed
  • Mahreen Mahmud
  • Farah Said
  • Zunia Saif Tirmazee
Published in Economic Development and Cultural Change
Publication Date 25/06/2022
Thematic AreaLabour Markets in Low-Income Countries
Project Overcoming Constraints to Female Labour Force Entry
See Published Article

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Established in 1998 in Bonn, Germany, IZA is an independent, non-profit research institution supported by the Deutsche Post Foundation with a focus on the analysis of global labour markets. It operates an international network of about 1,500 economists and researchers spanning across more than 50 countries.

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